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The Usual Verdict On Kindle Fire Updates

By Mishu Hull





Amazon’s Kindle Fire from the start has been situated as the budget tablet. Its specs rarely are found to measure up to those of its competitors, but the price, the current edition offered at $229, is so appealing it has managed to leverage a spot in the market.



As expected, with the coming of the holiday season, so too comes Amazon’s new shot at the brass ring. The 7-inch Kindle Fire HDX hit the market on October 18 followed by the larger 8.9-inch screen version in November. There are a couple interesting additions, such as the free Mayday feature, on this Android-based system.



If though you’re looking for dramatic improvements in functions and capacity, you’ll be disappointed. There’s not a lot of enhancement with this third-generation model. Indeed, some might even think they’re getting ripped off. The software here is based on Google’s Android system, but absent all of Google’s apps and services.



Rather, these new Kindle Fire owners have to download any apps from Amazon. (This all reminiscence, by the way, of the whole mess around activating the Flash Player , which does not come activated, to the perturbation of many new owners.) And it’s not just a convenience problem, but also a selection one: compared to nearly a million apps for the Android, Kindle Fire only has around 85,000 available. Nor is it merely numbers; many of the most popular Android apps, such as Google Maps, Gmail, and YouTube, are not on offer.



And this brings us to another problematic matter, which can’t be glossed over. Like its predecessor, this version of the Kindle Fire is calibrated to a relentlessly fevered sales pitch for Amazon products. You can’t brush your mouse over anything without the Amazon hawker springing into action, pointing out some nifty similar Amazon product you should be buying.



I find this immensely annoying and distracting. Obviously, it’s a matter of personal taste. Some folks, I expect, find real value in this endless exposure to new product opportunities. For me, it just gets in the way of what I’m trying to do. Like commercial television, though, this is the monetizing strategy: you suffer through the ads to get the product at such a low price.



The good news is that the folks at Amazon have succeeded at reducing the rate of software bugs that caused so much trouble with previous models. It is much less glitchy. Also on the upside, it has an interesting design feature, which provides a “carousel” style view of apps, movies, books or whatever. These carousels provide a review of products or services that the Kindle user has recently accessed. There’s a navigation bar at the bottom of the screen that provides access to the entire collection of content on the Kindle Fire.



And let us not forget what some people might find the coolest feature of all. At the press of a button this Kindle Fire version provides you the Mayday service, in which you are immediately hooked up with a live service representative. The rep appears in a corner of your tablet’s screen and addresses any problems or concerns you have. And your little corner friend, who you’ll know on a first name bases, can even take control of your Kindle Fire, should that prove the most efficient manner of resolving your issue. There’s no question this is a cool feature and the commitment to customer service makes a statement



The irony of course is that the whole idea of such tablets is that they are supposed to be highly user friendly, operating in intuitive ways. So, one can’t help wondering if there isn’t a certain kind of confession in the provision of this service. “Well, we couldn’t quite get it right, but here’s our workaround.” Or, maybe I’m just too cynical.



At the end of the day, I’ll say the same thing about this newest version Kindle Fire as I have about its forerunners. If you’re into big time, long term loyalty to Amazon and its products — and nothing is wrong with that — you’ll find some appreciated improvements in the newer version. If your priority, however, is a good budget tablet, you can do better .









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The Usual Verdict On Kindle Fire Updates The Usual Verdict On Kindle Fire Updates



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